We Build TrustTell the Truth, Work Hard, Follow the Rules, Love Others, Have Fun
Frontida’s mission is to Build Trust. We build trust by living by our company values: Tell the Truth, Work Hard, Follow the Rules, Love Others, and Have Fun. With almost 150 employees and over 160 residents we recognize that we have a big responsibility. We are motivated by stories from families telling us they can finally sleep at night knowing that they TRUST the home where their loved is living. We are committed to working through difficult situations and solving problems so our residents may enjoy their life. We succeed because we first build trust.
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In 2009, Steve and Crystal Miller were approached about an opportunity to purchase three assisted living facilities in Milwaukee County. They were counseled that they could own these facilities, hire an Executive Director, and sit back and reap the benefits of a successful business. After only a few months, it became clear that without an owner involved every day, this business would surely fail. Steve and Crystal decided that Crystal should become a part of daily operations, get her CBRF certifications, gather knowledge, and develop relationships with industry professionals as mentors and friends. This is what she did and by early 2010, Crystal was thrust into an executive role when the Executive Director left without notice. In her wake, she left an extensive state survey at Michele Home, 17 violations, with only a month to make corrections and then be verified by the State of
At that crucial moment in Frontida’s history, Crystal determined that the values that Frontida now holds would be the key to Frontida’s success. Since that time, she and her team have been building trust by doing these things… 1. Tell the truth. (In Crystal’s words, “tell the truth, all the time, even when it is hard.”) 2. Work hard. (In the beginning, to correct the problems at Michele Home, Crystal worked many 16 hour days to reach compliance.) 3. Follow the Rules. 4. Love Others. These things are what Frontida team members still talk about every day in our interactions with each other and other stakeholders in our business. To celebrate our fifth year anniversary, the 5th value of “Have Fun” was added.
In 2010, Steve and Crystal added Golden Oaks Home to the Frontida portfolio and in 2013, both Liberty House and Willowgreen Home were added to the Frontida group of homes. In the summer of 2014, Frontida added Adelaide Place in Fond du Lac, and in the spring of 2016 they opened Azalea Place in Kenosha.
Steve and Crystal value the concept of group home style Assisted Living (CBRF) because it offers a family-like atmosphere. The intimate size of Frontida’s homes allow the caregivers to know each
resident individually and provide care that is carefully personalized to meet their needs and goals.
Steve and Crystal also value the opportunity to develop Frontida’s team members and help them reach their goals. The values that Frontida holds sometimes become a part of our team members’
personal culture. Steve Miller regularly holds optional off-site workshops for team members who want to improve their lives based on the truths represented in Frontida’s values. These workshops are interactive and are guided discussions on Relationships, Priorities and Motivation (RPM). Recently a caregiver who attended RPM shared with Crystal that she had met her goal of becoming a CNA after being encouraged that she could work hard to attain it. She said “If you really want to reach your goals, Frontida is the best place to work!” These are the stories that motivate Frontida’s leadership team to continue doing good work. Frontida was voted a Top Workplace by its team members in 2015 and 2016.
Dear Crystal: Thank you personally (and of course the staff at Frontida) for taking such good care of my Mom and being so kind to our entire family. Frontida was truly the best place she could have been for her last days.
Thank you so much for providing a comfortable and caring home for our mother. We have been very fortunate to have you and your team taking care of our mother and doing the chores she needed done 24 hours each day. Mom always said, "They are so good to me here." Your show of love for our mother is overwhelming in many ways!
We have assembled a team at Frontida that is better together than we are on our own. We are committed to Frontida's values and we recognize that we are not perfect. Our leadership team believes that our caregivers are Frontida's true heroes and we seek to promote their accomplishments every day.
Director of Operations
Crystal J. Miller
Steven B. Miller
Human Resources Manager
Fond du Lac Admissions Coordinator
Director of Business Development