Meet our senior leadership team and learn about our mission to provide Wisconsin seniors with the very best in assisted living and care

We’re Crystal and Steve Miller, and together, we founded Frontida Assisted Living. We’d love to share some of our story with you.  

The journey that led us to Frontida began in 2009. At that time, we’d never considered entering the world of care. But, approached with an opportunity to become owners of three assisted living communities, the notion of being involved in an industry that cares for those who could no longer support themselves really resonated with us.  

In a position to make good on the offer, we stepped up to the challenge.  

To truly make it our own, we revisited the name of our brand to create something that represented what we valued in care providers—honesty and compassionate, trustworthy care.  

What developed was our current name—Frontida. Taken from a Greek term, meaning to care and nurture, we felt this unique name captured the essence of our business values.  

After only a few months of ownership, it became clear that simply ‘overseeing’ the business wasn’t enough. We realized if we really wanted Frontida to become what we’d envisioned, it was time to fully immerse and invest ourselves into the fabric of how things were run.  

So that’s what we did.  

Crystal obtained her CBRF certifications and gained as much knowledge as she could from others in the field to embody the qualities of great leadership in high quality care.  

Then, when our executive director left in early 2010, she stepped into the role to implement extensive and fundamental change, from the ground up.  

At that crucial moment in Frontida’s history, we sat down and worked out what it would mean for Frontida to be successful on our terms.  

To us, success meant being able to provide a place where people could feel safe and cared for, a place they could truly feel at home. It also meant creating an exceptional working culture that staff would be proud to be a part of.  

This was the spark that led us to develop our set of values that would breathe life into Frontida, and steer us along the path to success—values that continue to guide us to this day. 

Looking back on where we began, to where we are now, words can’t describe how proud and grateful we are to all who have been part of the journey.  

With an eye toward the future, we’re even more excited to continue to enhance and uplift the lives of our residents and their families for years to come. 

With love and gratitude, 

Crystal & Steve Miller